The White Noise

Design matters of White Space

Can we eliminate password at login altogether?

by Naren Katakam • June 6, 2016

“When he reached the entrance of the cavern, he pronounced the words, “Open, Sesame!” The door immediately opened, and when he was in, closed upon him. In examining the cave, he was in great admiration to find much more riches than he had expected from Ali Baba’s relation. He quickly laid as many bags of […]

Designing for the evolving user

by Naren Katakam • November 9, 2015

A new approach I remember having elaborate discussions on user profiles, with my clients. How ‘tech savvy’ users are, or not. Lot of assumptions thrown around, sometimes old research data supported these assumptions and we moved forward in drafting user’s profile; assuming their technical readiness for the app or software, we are about to design […]

User Experience will eclipse Brand Marketing

by Naren Katakam • September 12, 2014

Think about it. Our smartphones are on us 24/7, we are connected to people, systems and companies 24/7, so, it is safe to assume that ‘brands’ now live in our pockets. Every product, well almost all of them have digital presence and compared to just 3 years ago, user experience (UX) today has become a […]

Why Design is Important?

by Naren Katakam • August 27, 2014

A question? Let me ask you a question. Were you ever been confused? operating a device, mobile phone, your new juicer, trying to operate an ATM machine or one of those kiosks at the bank or at the airport, or even navigating through an app, trying to find that button or a switch, to make it […]