Designing for the evolving user

by Naren Katakam • November 9, 2015

A new approach I remember having elaborate discussions on user profiles, with my clients. How ‘tech savvy’ users are, or not. Lot of assumptions thrown around, sometimes old research data supported these assumptions and we moved forward in drafting user’s profile; assuming their technical readiness for the app or software, we are about to design […]

Why Design is Important?

by Naren Katakam • August 27, 2014

A question? Let me ask you a question. Were you ever been confused? operating a device, mobile phone, your new juicer, trying to operate an ATM machine or one of those kiosks at the bank or at the airport, or even navigating through an app, trying to find that button or a switch, to make it […]