Mooments is a social gifting startup working to put smiles back into gifting experiences for moments that matter. We had to come up with the product Identity including ‘name’ ‘logo’ ‘monogram’ that would straightaway build the connection with users who are searching for a beautiful, seamless one-stop digital gifting solution.
Did you know that 35% of all gifts a person gets are either re-sold because recipients did not like or need the gift? Mooments goal was to ensure that the gifts are not going to return, refitted or resold. Together with the Mooments team, we were able to come up with a Product Identity that would clearly stand out in a vast array of digital e-commerce products.
This was one of the most bright, cheerful brands that we had put together, and couldn’t have been happier with the outcomes. Helping a gifting business take lead with their clear and distinctive identity.
Brand Name – “Mooments”
Brand Logo + Monogram.
Extensive color palette.
Typography for brand and UI
The above and below illustrations from the visual identity document shows the most important aspect of the visual design system – the shape and form which makes the brand moniker, and the colors, which forms a strong basis for design.
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