Marketing

User Experience will eclipse Brand Marketing

by Naren Katakam • September 12, 2014

Think about it. Our smartphones are on us 24/7, we are connected to people, systems and companies 24/7, so, it is safe to assume that ‘brands’ now live in our pockets. Every product, well almost all of them have digital presence and compared to just 3 years ago, user experience (UX) today has become a […]